Floid > The story

The symbol of aftershave and proper shaving. Since 1932

90 years ago, J.B. Cendrós, the owner of the "Buenos Aires" barbershop in Barcelona, sensed the lack of a product to complete the shaving ritual. He created an alcohol-based, invigorating and soothing formulation, rich in beneficial ingredients for the skin: the secret of Floïd, what would make it an iconic aftershave lotion with an inimitable fragrance for almost a century.
Discover The Genuine

From a timeless classic, many innovations for today's men.

A complete shaving and body care system that is the perfect marriage of past and future, classicism and innovation. Specialised products with advanced formulations for a flawless shave and daily body care. Dedicated to those who want to give themselves extra attention.